Enigma

/ Ideas exchange

  • Clients want to do business with humans. So be human.

    Why is it that we're so petrified of showing our human side - always thinking about how one should act in ones position or industry?
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    / Peter Chapman.
  • Why we’re all talking about VR.

    I was 10 years old when I first heard of virtual reality. It was in the 1992 B movie ‘The Lawnmower Man’.
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    / Matt Plummer.
  • What Makes Creative Thought Possible?

    For me the creative experience can be viewed with the idea that we live in a world of structures which help us to enable a creative thought.
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    / Gabrielle Carroll.
  • Now that's how a brand should interact with its customers

    There are ideas that make you say “Yeah, that’s cool”. And there are ideas that make you yell “Bugger me. Where did that come from?!”
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    / Peter Ogden.
  • Getting social in business

    I had a conversation with a business owner recently about social media and how they used it in their business. Turns out they didn’t use it because they were frightened of having potentially negative comments posted on their page.
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    / Brett Lavaring.
  • Do relationships foster great work or vice versa?

    In advertising, it’s a common belief that the only thing that really matters is the work. Great work wins clients which leads to growth and success and everyone wanting to join your agency etc..
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    / April Hanson.
  • Personality wins Internet Interactions

    If there is one thing I’ve noticed in all my years staring at my Facebook feed (I’m a millennial after all), it’s that the viral and most well-known posts from businesses are always dripping with personality.
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    / Alex Garred.
  • Sometimes, it’s not what you say, it’s how you say it.

    What is craft? Craft is basically the care and attention we can give a job, based on how much time we’re allowed to lavish on it.
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    / Peter Ogden.
  • Top 5 observations from SXSW 2017

    After being lucky enough to spend the last week consuming all that was SXSW 2017, I thought I'd share my top five observations.
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    / Peter Chapman.
  • Maybe Wall-e was right…

    47% of manual labour jobs are forecast to be gone in the next 20 years but the equivalent amount of tech jobs could be created.
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    / Peter Ogden.
  • Brief: Get talked about at SXSW

    without setting foot inside an official venue or spending a single sponsorship dollar. 
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    / Peter Chapman.
  • There’s a war raging in San Francisco and ironically, 'losers' are the real winners.

    "Those nerds are a threat to our way of life" said Stan Gable, the sterotype jock from Revenge of the Nerds. Now, 30 years on, those 'nerds' have it well and truly going on.
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    / Peter Chapman.
  • Kirk Hammett, the dreadlocked giant and a lesson in brutality

    Clarity can often come from where you least expect it.
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    / Matt Dawe.
  • Get your hand on it

    Brand ideas are the lifeblood of any agency and the quality of those ideas defines the agency.
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    / Peter Chapman.
  • Fishing

    Images can take our thoughts to many different places. They can stir feelings and emotions across the range of our imagination.
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    / Katie Hope.
  • Ideas with grit

    The Creative Experience – it’s at the heart of what we do

    Some people wear their creativity in a loud Hawaiian shirt and backwards cap. Others wear it in Dame Edna glasses and rainbow hair.
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    / Sam Gannon.
  • Enigma puts Newcastle agencies on the map

    This week marks an important occasion for the Newcastle agency scene.
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    / Peter Chapman.
  • Rejoice. The lunatics are running the asylum.

    Copywriters have been bound for the best part of 50 years by these time slots. Like plastic cuffs, these time constraints have been hard to escape from.
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    / Peter Ogden.
  • Fresh Faces for our Newie Office

    As we’re all busily welcoming in what will hopefully be another great year, here at 21 Bolton Street we’re also welcoming in some bright eyed young talent. The next generation of Enigmites.
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    / Peter Chapman.