Enigma

/ McDonald Jones

Find yourself at home

If you can't get home, we'll bring home to you.

  •  / Branding
  •  / Production
  •  / Media

/ the grit of it

McDonald Jones didn't become one of Australia's leading homebuilders by just making nice looking homes.

Every design with their name on it has been carefully created to bring out the best in the people who come to call it home.

So to show there's nothing quite like the feeling of a McDonald Jones home, we created an unforgettable moment by taking home to someone who needed it most.

Nathan Thurston, Marketing Director, McDonald Jones - "For over 30 years our homes have captured cherished moments for so many families, the essence of why we exist is beautifully captured and illustrated in this authentic story. We're sure it will make people slow down a little and reflect on the significance of home in their lives"

The nuts & bolts of it.

While we left the actual build of the room up to the experts at McDonald Jones, we sweated over every little detail to ensure it was as close to his young son’s room as possible. We found exact replicas of his favourite toys and posters right through to using the same fabric softener on the bed sheets to replicate the familiar smells of the room.

To show the incredible planning and logistical effort that went into campaign, we also created a short behind the scenes film hosted by brand ambassador and Gold Logie award-winner, Scott Cam