Helping revive a truly iconic institution
The Newcastle Show has been running since 1899. It has since been a special event for people in Newcastle and once was a city wide holiday.
However over the last few years, in the face of a changing entertainment landscape, numbers have been dwindling.
In 2019, the board team at The Show wanted to breathe fresh life into the organisation and approached Enigma to help.
We started with a product review and worked our way right through the customer experience, ending up with a repositioning, new brand and event campaign that reflected true transformation and aimed to showcase the eclectic mix of activities on show, at The Show.
The campaign was a massive success, with the highest attendance in 40 years.