Enigma

/ Newcastle Writers Festival

Discover the stories behind the stories

“Every story is two stories. The one on the surface and the one bubbling beneath.” Grace Paley.

  •  / Branding
  •  / Design

Newcastle Writers Festival isn’t just an opportunity to celebrate and share the stories we already know and love.

It’s a unique chance to hear the one that’s bubbling underneath.

The story behind the idea

The idea behind the ‘The Stories Behind The Stories’ platform was to give writers the chance to delve into the stories behind their work – the motivations, inspirations and fascinating tales that lead to a story being written. For people attending the festival, they were given the unique opportunity to hear and learn more about the stories they know and love.

/ DISCOVER THE STORIES BEHIND THE STORIES

To promote the festival and introduce this year’s theme, we created a series of

press ads and posters. Each ad featured a story from one of the festival’s

featured writers. Overlaid on the story were three words that gave an intriguing

hint to the untold ‘story behind the story’

/ SOME MORE AWESOMENESS