Enigma

/ Red Energy

Now that’s real Aussie energy

Helping an all-Australian energy company take on the big guys

    Red Energy is 100% owned by the mighty Snowy Hydro. But it’s as much about what they do, than where they’re from, that makes them an all-Australian energy company.

    Unlike their much bigger competitors, Red keep all their jobs right here in Australia. They work hard to treat customers better. And they back it up with local, award-winning service.

    That’s what we call, real Aussie energy.

    Shining a light on what makes us different

    Our task was to help Red tell their all-Australian story in a way that created clear space from their bigger, multi-national competitors.

    Drawing inspiration from Red Energy’s logo, we put the energy in the hands of every-day Australians. The glowing energy source became a key visual across TV, print and outdoor. 

    Working closely with the team at Red, the campaign will soon be rolled out across the country, showing once and for all, what it means to be a real Aussie energy provider.