Shining a light on what makes us different
Our task was to help Red tell their all-Australian story in a way that created clear space from their bigger, multi-national competitors.
Drawing inspiration from Red Energy’s logo, we put the energy in the hands of every-day Australians. The glowing energy source became a key visual across TV, print and outdoor.
Working closely with the team at Red, the campaign will soon be rolled out across the country, showing once and for all, what it means to be a real Aussie energy provider.