/ McDonald Jones

The home of sport

Home is where the team is

  •  / Commercial Advisory
  •  / Strategy
  •  / Design
  •  / Negotiation Management

/ the grit of it

Helping McDonald Jones Homes confirm their place in the Hunter

Enigma worked with the McDonald Jones leadership team from the very beginning (identifying potential sponsorship properties) to the very end (market announcement) of securing a nationally significant sponsorship. Managing all aspects of the deal, Enigma identified and negotiated the naming rights sponsorship of the then Hunter Stadium while simultaneously negotiating a platinum partnership with NRL team, the Newcastle Knights. Both deals were brokered with their respective owners – Venues NSW (Stadium) and the NRL (Knights).

Perfect Fit

Strategically the two properties were the perfect fit from the outset due to their national footprint and location in McDonald Jones hometown and key battleground – Newcastle, NSW.

Further bolstering the value of the deal is how the two properties complement each other, giving McDonald Jones unparalleled exposure, awareness and positive brand associations - putting them firmly among the select group of national brands, like nib, that call Newcastle home.

Enigma managed all aspects of the negotiation process including value assessment, fee agreement, benefit schedules and term structure - meeting with the McDonald Jones team for regular check-ins and approvals. The result is a holistic sponsorship platform that is helping catapult McDonald Jones ahead of the competition in the hearts and minds of Aussie families.