Managing Director, Media Agency
I fell into advertising 18 years ago. After studying a food tech degree I took my food biology and chemistry-stacked resume to what I thought was a McCains interview. It was actually for McCann’s (McCann Erickson Advertising). I still got the job.
Since then I have worked at some of Australia’s largest media agencies, specialising in communications strategy. I thrive on integrating traditional media and emerging digital technologies and have plied my trade across brand behemoths such as Microsoft, Xbox, Cathay Pacific, Audi, Hyundai, Ikea, Universal Pictures, Unilever, Canon and Yahoo7.
I love the boutique media agency vibe at Enigma where I have all the same media tools as the larger global agencies...just with more time to use them.
But you’re never too old to rock.
As a youngster I played drums, bass and guitar for the Sydney rock band The Mekonics. So obviously cooking, rock and media gets you ‘utensil drumsticks’…